If you’re an email marketer, you know how important it is to write an email copy that converts.
It’s not enough to just send a bunch of emails and hope for the best. You have to write a copy that gets people to open your emails, read them, and then take action on what you have to offer them. If you don’t write a good email copy, you might as well not send emails at all!
In this post, I’m going to show you how to write the perfect email marketing copy. We’ll cover:
– Why your email copy needs to convert
– How to write email marketing content that converts
– The best email copywriting tips and tricks
– And much more…
Ready to learn more? Then let’ s get started.
## How To Write An Email Copy That Converts
Before we get started, I want to make one thing clear:
Email marketing copywriting is an art, not a science. There is no “one-size-fits-all” approach to writing email copy. Every business is different, and every customer is different. You need to find out what works best for your business and your customers, and you need to adapt your copywriting approach to fit your business, your audience, and your product or service.
That said, there are a few things that you can do to make sure that your emails convert. Here are some of the most important things to keep in mind as you write your copy.
## Why Your Email Copy Needs to Convert
There are a lot of different reasons why your emails need to convert, but here are the two most important ones:
1. You want to increase your open and click-through rates.
Your open rate is the percentage of people who open your email. The higher your open rate, the more people see your email, and the more likely they are to click through to your website, download a product, sign up for a service, or do whatever it is that you want them to do.
Click-through rate, on the other hand, is a measure of how many people actually click on the links that you include in your emails. The more people who click on your links, the higher your click through rate will be.
Both of these metrics are important, but they’re not the only things that matter. If your emails don’t convert, you’ll have a hard time getting people to do anything with them, so it’s important that you figure out why they aren’t converting before you try to fix the problem.
2. You’re trying to grow your email list.
If your goal is to build a long-term relationship with your email subscribers, then you’re going to want to keep them engaged and interested so that they’ll continue to open and read your emails in the future. This means that your copy has to be interesting and engaging. It also means that you’ve got to include some kind of call-to-action (CTA) in every email that you send, so that your subscribers know exactly what to do when they get to the bottom of your email and see your CTA.
The bottom line is this: If you want to build an email list, your emails have to convert. And that means that they have to be written in such a way that people want to open them and read them in the first place, and that they want to take action when they see the CTA at the end of the email.
Now that we’ve covered the two main reasons why you’d want to write emails that convert, let’s take a look at how to go about doing it!
Step 1: Find Your Audience
Before you can write a single word of copy for an email, you first need to figure out who your audience is and what they want from you. This can be a little tricky, because there are so many different types of people out there, and they all have different needs and wants.
You’ll need to do some research in order to find the answers to these questions, but once you do, it’ll make it a lot easier to come up with a good idea of what kind of email copy you should be writing for your audience. For example, if you know that most of your audience lives in the United States, then your copy is probably going to be a lot more US-centric than it would be if your audience lived in a different part of the world, or if most of them were younger or older than you are.
Step 2: Figure Out What They’re Interested In
Once you know who your target audience is, you can start thinking about what they might be interested in. This is a little easier to do than it might sound, because you can usually figure out what people are interested in by looking at what they’ve already bought or downloaded from your website. The best way to do this is to look at the pages on your website that get the most traffic, and see what kinds of things people are buying or downloading from those pages. This will give you an idea of the kinds of products and services that people are looking for, and it will help you come to a better understanding of what your audience might be looking for as well.
It’s also important to remember that not all of your customers are the same. Some people might be more interested in one thing than they are in something else, or they might have different interests at different times of the year or during different parts of the day. It’s your job as a marketer to understand what your customers want and need, and then to find a way to give it to them.
Step 3: Come Up With a Good Subject Line
A subject line is the first thing that people see when they open an email. If it doesn’t grab their attention right away, they probably won’t open the email at all, and if they do open it, they might not even bother to read it.
That’s why you need to make sure that your subject line grabs people’s attention and makes them want to read the rest of your copy. You can do this in a number of different ways, but the most important thing to remember is that the subject line should be short and to the point. Here are some things to keep in mind when coming up with your subject lines:
## Keep the Subject Line Short
There’s no hard and fast rule about how many words you can use in a subject line, but generally speaking, the fewer words you use, the better.